Step 1: Select Main Term and Variants

Identify the primary keyword or search term that potential customers might use to find your business. For example, if you run a local bakery, this could be "best bakery in [Your City]." Repeat the process with strong variants such as "top bakery in [Your City]" or "bakery near me" in order to identify the competitors dominating the results.

Step 2 AI: Perform an AI Search

Open your preferred AI chat or answer engine and enter a search term or full question that potential customers are likely to ask when looking for your business. Repeat the process with strong variants in order to identify the competitors dominating the AI-generated results.

🔁Perform multiple searches

For each search click on the source URL and get the full path from the browser https://bakery.sandigo/home. 💡Tip: you need to remove everything from /?.... so if the full url is: https://bakery.sandigo/home/?utm_source=some-engine.com, remove: ?utm_source=some-engine.com, sometimes the data after the ? can be quite long – remove it all.

Step 2 SE: Perform a Google / Bing Search

Open an incognito/private window and search for the keyword on Google. This ensures that your search is not influenced by previous searches or personal data.

Step 3: Filter Out Non-Competitors

Ignore ads, Google My Business listings, and social media or review sites like Yelp, Facebook, Trip Advisor, forums and blogs. Focus on the first three-four listings, which are your main competitors.

Step 4: Identify the Top Organic Competitors

Click on the top three-four AI and organic results on each search, verify that they are legitimate competitors, and copy the full URL from the address bar.

Step 5: Add Competitors to Your List

Paste the competitor URL into your competitor list in the Competitor Validation & Data Scraping form. See "Screenshot: Competitor List Manager."

Step 6: Optional Service

You may use our network of expert SEO affiliates to search this for you for a fee.